Behind Cinderullah is Sahar Ullah, a Toronto-based multidisciplinary creative that primarily focuses on art direction, brand identity and graphic design.
Sahar seeks creative and effective ways to harmonize design and meaning in order to create a captivating, visual narrative. Though her primary focus is in graphic design, she also does photography, publications, social media campaigns and marketing (just to name a few).
Sahar completed an Honours Bachelor of Arts in New Media Studies, Studio Arts and English Literature at the University of Toronto. She also received a certificate for New Media from Centennial College. Her focus in new media enabled Sahar to thoroughly understand web integration, front-end development, project management and interface usability. Taking all of this into account with her passion for arts, she began explicitly focusing on graphic design and creative direction.
Professionally, Sahar has worked as a creative director, art director, graphic designer, production editor, media specialist, UI/UX developer and more. Currently, Sahar is working full-time as the Creative Director for a non-profit organization at the University of Toronto Scarborough campus. Sahar also does freelance work, often collaborating with female entrepreneurs and local businesses.